BERENIK is no longer following any market seasons and fashion week deadlines.
Because we realized that we are not selling tomatoes. 
I mean we did realize it before, we just got really confused for a couple of years:-)
Our clothes have no expiration date but are uniquely designed, actually more born really, processed through the designers every cell (it sounds painful, yes it is!) and carefully produced products that will follow you through your life much longer than one season.

We don't longer want to be ruled by a system that is built on a philosophy that we cannot support - produce as much as you can, as cheap as you can, sell as much as you can, no matter what it actually is and if it makes sense or not or considering the sacrifices for our planet Earth, in the opposite, the less time it lasts the better, so you keep buying ... And so on, you know the story…

We are haunting, observing, absorbing the spirit of time and truly believe that fashion design is just as important for our dignity as humans as it is music, dance and all forms of art, literature AND technology.

Each and every beautiful thing in your life that makes your life enjoyable and reflects who you are, was created and produced by a person, dedicating their lifes to do exactly this: making your life and this world more beautiful and processing the spirit of time and making it visible of who we are, representing our feelings, our visions and dreams.

And let's be honest someone has to do that otherwise our world would look pretty grey and be pretty boring!
So cheers to all the creators out there!!!!
We thank you for doing what you are doing!
While you probably barely make a living... and some people around you might blame you for wasting your time...

So no, you should not stop spending money for art and design.
Just as well as you should not stop to listen to music (and pay for it please), read books, eat healthy food etc.
This is good for you and the world.

So thank you, for buying your clothes more in the sense of as it was a piece of art and not a bunch of tomatoes that are about to mold (really nothing against tomatoes btw, or the ones growing or selling them, it's just a different story, there were many moments when I  wished I would have produced tomato sauce or have a Banana Plantage instead of a fashion brand!!)
It's true.

Back to the point. 
Ok we understand, that even knowing all this above, we still also know that not everyone in this world can afford the luxury of beautiful things.
And that we are using resources that would be needed somewhere else for more existential things, you have the picture.
Ok let's be brutal, the world would be cleaner without all the art, design, architecture, technology. 
That's true. For suuuuure.

As much as it would be better not to have pets, not to eat meat, not go on vacation, have heating and air conditioning, hot showers and make up, cellphones, computers etc. The list is endless of course.
All the things that make our life as human beings more enjoyable. To be straight - we should all go back to that cave (maybe it would not even be that bad actually, I can picture myself somehow on that bear fur next to a fire waiting for my husband to come back from hunting haha)

But in the end this is not what we want. 
We like progress, we are too curious to find out where we can go as human beings. 
We like the evolution.

We will only produce more products when our favourites are sold out or we feel that you need more and ok sometimes when I just really need you to try something new:-)

Because that is certainly not the issue here, ideas we have too many and not too less!
Over 200 new designs are finalized and ready to be produced!

We will keep surprising you!
So stay tuned and enjoy the time you are here on this Earth!

From now on, we will use 10% of our sales, of your money to plant trees around the world through this organisation
ONETREEPLANTED

1 dollar= 1 tree
So even a shirt for 100 USD
Will automatically plant 10 trees
10 trees!
10 TTTTTTTTTTrees
Yes these are 10 T's to visualise the little Forest you just planted!  

We want that forest planted through BERENIK and simply with YOU just shopping your new favourite outfit!!!
We want it NOW!
Don't YOU?

And no, we don't feel holy now.
There are many more things we want to change and improve within our brand regarding sourcing, production, distribution...
But we are excited to start like this NOW!

And even though we like to be unique, in this case we hope many more companies will follow!

Thanks for reading to the end. 
The world I sometimes more complicated than a headline. 

THE WORLD IS OUR PLAYGROUND
Play FAIR & with STYLE
Veronika & BERENIK Team