SPRING/SUMMER 2014

The collection is based on experiments with fabric with burnt holes, fused materials, charred wood, surfaces discoloured with an iron and paper disintegrated into ash or blackened by smoke.

PRINT 
We developed the printed fabrics for this collection based on photographs of the experiments and reproductions of them. The three fabric patterns “Burned Holes,” “Shade Of Ashes,” and “Burned Wood” are printed on silk muslin for tops and scarves, on viscose for dresses and tops, on tencel for a coat and shorts, and on cotton stretch for trousers.

TECHNIQUE 
One line in the collection features light-beige imitation leather with the edges of the fabric sealed with fire. The black-burned, open edges accentuate the pattern pieces cut up into larger and smaller pieces, which are then sewn to each other again either with a few stitches or with a visible seam. This results in the creation of vibrant, geometric, nearly three-dimensional structures. The fabric printed with the smoke-blackened paper was cut along the black-white progression and then assembled anew.

COLOURS 
We have selected two predominant colour lines, which we are making available for sale as two collections:
Spring: crème, grey, and black
Summer: hazelnut brown, gold, and off-white

MATERIAL 
Viscose and silk, tencel, rayon, and imitation leather made of polyester. In this collection, we have also developed leather jackets and shorts of lamb and kid leather for the first time.

CUTS
The cuts are kept simple and unadorned with a becoming and modern fit. Oversize tops, blouses, and Jackets are combined with slim-fitting trousers or shorts. The collection includes many two-part combinations of jackets, coats, and long pleat-front trousers or shorts.

The SS14 Collection includes 55 new looks.

IMPRESSUM
PHOTOGRAPHER Tobias Siebrecht
ART DIRECTOR Anneka Beatty
MAKE-UP/HAIR Bianca Mosimann
MODELS FOTOGEN Lea M. (Campaign) / Jacky R. (Lookbook)
STYLIST Veronika Brusa
ASSISTANTS Philipp Bachmann / Samuel Schalch

MERCEDES BENZ FASHION DAYS - SHOW SWISS SELECTION- SATURDAY 16.11.2014 21H